CALIFORNIA – Digital creators are facing another unwanted situation as Meta apps Facebook and Instagram started crackdown on unoriginal content those using spam accounts.
Tech giant revealed that it already removed 1crore spam accounts this year alone while other half million have been slapped with penalties for spammy behavior and inflating engagement with fake tactics. Under latest move, there will be no reach, and no revenue, as Meta declared, adding that serial offenders could lose content distribution entirely.
As YouTube and Google updated it policies, Facebook said creators who build their following by recycling others’ content without adding real value are in Meta’s crosshairs. Reaction videos, trends, and original commentary are still safe but blatant reposts and stolen posts will face restricted reach.
Facebook plans to actively curb duplicate content, and in an experimental twist, it’s testing feature that will link reposts directly back to original creator. No more free rides.
Facebook is unmistakably calling out tidal wave of low-effort AI-generated content. Think stitched-together video clips, robotic voiceovers, and lazy subtitles.
Meta is now urging creators to ditch generic, auto-generated content in favor of “authentic storytelling” and higher production value. Cross-posting from other platforms without transformation is also being strongly discouraged.
But while Meta claims it’s cleaning up the platform, creators are raising red flags. On Instagram, many report wrongful takedowns, shadowbans, and zero explanation from Meta’s bots.
A viral petition with over 30,000 signatures is demanding transparency and real human moderation — not just AI-based guesswork. In response, Meta has added new post-level insights via its Professional Dashboard, letting users see why content is being penalized.
In its latest transparency data, Meta admits that 3pc of Facebook’s entire user base is still made up of fake profiles. Between January and March 2025 alone, the company targeted billion fraudulent accounts.
Meta says this sweeping enforcement will be rolled out gradually, giving creators time to adjust.
