Umaima Harmain Rao

As Temu avoids scrutiny, local retailers in Pakistan are being forced out
- By Umaima Harmain Rao
- July 7, 2025
By most indicators, Pakistan’s e-commerce market should be booming. The number of digital platforms has grown. Courier and payment infrastructures have scaled up. Consumers,…

Burhan Mirza’s Blueprint to $20 Billion IT Exports in Pakistan
- By Umaima Harmain Rao
- May 29, 2025
Pakistan’s IT sector is projected to reach $20 Billion in FY 2025 with exports expected to cross $4 billion as anticipated targets have been crossed…

Temu’s arrival in Pakistan highlights gaps in e-commerce governance
- By Umaima Harmain Rao
- May 2, 2025
There was a time when the arrival of foreign brands in Pakistan was met with genuine excitement and optimism, seen as a sign of integration…

Your Daily Dose of Peace Starts with the Right Prayer Mat
- By Umaima Harmain Rao
- April 15, 2025
Prayer isn’t just a ritual, it’s a moment to breathe, reflect, and reconnect with Allah. But let’s be real… sometimes, the jaye namaz you use…

Big News! Wearium Launches Its First-Ever Women’s Collection!
- By Umaima Harmain Rao
- April 9, 2025
The symphony of style and comfort provided by Wearium is what truly sets it apart. On top of it, the diverse range of designs is…