A unique book on IT Branding Through Digital Marketing was launched here at Lahore Chamber of Commerce and Industry (LCCI) on Saturday.
Addressing the launching ceremony, LCCI President Kashif Anwar praised the author, Abdul Wahab, who is also the convener of the Lahore Chambers IT Infrastructure, Development, and Training Committee, for writing the book on this important subject. Kashif Anwar stated that there is immense potential in the IT sector in the country, and this book will provide comprehensive knowledge about digital marketing to the youth. The Lahore chamber president mentioned that educated young people are currently worried about employment and jobs, and IT is the one sector that has the capacity to provide them with employment. He noted that young people are currently looking to leave the country, but they should go abroad and send foreign exchange back to the country, without forgetting their homeland. He highlighted that freelancers are facing significant challenges, the biggest being bringing dollars into the country. He urged the government to create more facilities for those who earn foreign exchange and bring it into the country to attract more dollars.
The Lahore chamber president praised the author for his outstanding work in the IT Standing Committee at the Lahore Chamber.
