Renowned climate expert Muhammad Arif Goheer on Monday emphasized the necessity for strategic engagement across various communication channels, including traditional media, social media platforms, and digital tools, to effectively reach diverse audiences and counter misinformation on climate change.
He made these remarks while delivering an insightful lecture on “Crisis Communication in Climate Science and Technology: Lessons Learned and Best Practices” at the SZABIST SMRC 2024, a news release said.
The conference, a prestigious platform for communicating advancements and challenges in science and technology, was attended by leading scientists, policymakers, industry leaders, and communication experts.
Arif Goheer, who serves as the Head of Agriculture & Coordination at the Global Climate-Change Impact Studies Centre (GCISC) under the Ministry of Climate Change & Environmental Coordination, highlighted the critical role of effective communication in managing crises related to science and technology.
