AS a Pakistani media professional with a deep-rooted belief in the power of cross-cultural understanding and regional development, my recent journey to China’s Xinjiang Uyghur Autonomous Region was more than just a reporting assignment—it was a profound and enriching experience.
From the ultra-modern skyline of Urumqi to the tranquil, culturally rich landscapes of Kuqa, I encountered a region that exemplifies harmony between tradition and transformation, faith and freedom, past and progress.
The first thing that struck me upon arriving in Xinjiang was an unexpected feeling of familiarity. Despite being miles away from home, the streets of Urumqi evoked a comforting sense of connection. The air was filled with the mouthwatering aroma of sizzling kebabs, freshly baked naan from traditional tandoors and the welcoming smiles of locals offering tea—a ritual both our cultures hold dear. Uyghur cuisine, rich in bold spices and hearty flavors, mirrors many elements of Pakistani food, with dishes like polo, hand-pulled noodles and roasted lamb evoking memories of family meals back home—reflecting the deep cultural ties between our peoples. Urumqi, Xinjiang’s vibrant capital, further impressed me with its wide, tree-lined boulevards, gleaming skyscrapers and modern urban planning—an embodiment of China’s pursuit of high-quality development in a city that feels both efficient and welcoming.
A highlight of my tour was a visit to the iconic Urumqi Grand Bazaar. Far more than a marketplace, the bazaar serves as a global cultural melting pot, echoing Xinjiang’s historic role as a crossroads of civilizations on the ancient Silk Road. There, I met traders from across Central Asia, the Middle East and beyond. The stalls brimmed with colorful silk scarves, intricately designed carpets, handmade jewelry and a dazzling array of dry fruits and spices.
In the courtyard, I was fortunate to witness a traditional Uyghur dance performance. Dancers in vibrant costumes moved gracefully to the rhythm of ancient melodies. Their joyful expressions and synchronized steps conveyed not just entertainment but a profound pride in their heritage. It was a moving demonstration of how cultural identity in Xinjiang is not only preserved—but actively celebrated. During my visit, I made it a point to engage with the local Muslim community and explore the religious landscape of the region. I prayed at several mosques, including the majestic Grand Mosque of Urumqi. Each was clean, well-maintained and filled with devout worshippers preparing for Eid-ul-Adha, which was approaching at the time.
Contrary to narratives often circulated in some Western media, I witnessed a thriving Islamic life. Conversations with local Muslims revealed a sense of peace, belonging and freedom to worship. China’s policy of protecting religious freedom was clearly visible—and genuinely lived. Xinjiang is not just a region of traditional stories—it is also a land of remarkable transformation. As I travelled through the vast countryside, I encountered expansive wind farms harnessing natural resources to generate clean, renewable energy. These initiatives underscore China’s serious commitment to green development.
I also visited agricultural demonstration zones where cutting-edge irrigation systems, greenhouse farming and digital monitoring tools were in action. These innovations are helping farmers sustainably boost yields, transforming Xinjiang into a model of smart agriculture. One of the most impressive sectors I explored was the cotton industry. At a state-of-the-art processing facility, I met skilled workers—many trained through government-supported vocational programs. They spoke proudly of their work, the stability it brought to their lives and the opportunities they now had to build a better future for themselves and their families. A particularly touching moment was meeting young people who had graduated from vocational training centers. These individuals had acquired skills in IT, culinary arts, textile manufacturing and automotive repair. Many had started small businesses or gained employment in respected fields. These centers are more than schools—they are engines of empowerment and hope. Further west, the city of Kuqa offered a captivating glimpse into Xinjiang’s diverse historical tapestry. I visited the Kizil Caves, a network of ancient Buddhist grottoes adorned with intricate murals dating back centuries. The preservation work here is outstanding, highlighting China’s respect for its multi-ethnic, multi-religious heritage. Kuqa’s museums offer a panoramic view of the region’s history, from ancient Silk Road artifacts to exhibits celebrating the contributions of various ethnicities.
Xinjiang’s natural beauty is equally compelling. At the Tianshan Grand Canyon, I was awestruck by towering red cliffs, winding trails and panoramic vistas that rival any natural wonder in the world. Well-maintained tourist facilities, smooth highways and friendly guides made the experience even more enjoyable. I met tourists not only from across China but also from countries around the world. Their shared sentiment was clear: Xinjiang offers an unforgettable blend of nature, culture and hospitality. From a geopolitical and economic lens, Xinjiang’s role is indispensable. It serves as the launchpad of the China-Pakistan Economic Corridor (CPEC), a cornerstone of the Belt and Road Initiative (BRI). It is also a key node in the China-Europe freight train route connecting East Asia with Central Asia and Europe.
With rapidly expanding infrastructure, logistics hubs and industrial parks, Xinjiang is fast becoming a modern-day Silk Road, facilitating trade, travel and cultural exchange on an unprecedented scale. My journey to Xinjiang was transformative. As a Pakistani, I saw in its people a shared spirit rooted in family, faith, food and friendship. But I also witnessed a region boldly stepping into the future, guided by principles of innovation, inclusivity and sustainable development. Xinjiang is not the place of division that some portray it to be. It is a land where cultures coexist, religions flourish and communities rise together. It is thriving—and it is shining.
—The writer is a media fellow of the China International Press and Communication Centre.
(zamirasadi@gmail.com)
