YONGCHUAN – Fantasy action film Umro Ayyar: A New Beginning captured international attention at prestigious Shanghai Cooperation Organization (SCO) Film Festival in China.
Produced by VR Chili Production, the film is being hailed as a bold step forward in Pakistan’s cinematic storytelling and genre innovation. Inspired by legendary trickster-hero Umro Ayyar from classical Persian and Urdu literature, the film blends South Asian folklore with high-octane action, modern visual effects, and a compelling narrative that bridges tradition with contemporary cinematic style.
Umro Ayyar marks one of first times Pakistani film entered global fantasy action arena with a fully realized superhero grounded in local mythology. Its selection at the SCO Film Festival not only showcases Pakistan’s creative capabilities but also reflects the growing appetite for culturally rooted stories that resonate with a global audience.
Festival representatives called it more than just a film screening, as it is powerful cultural exchange. Umro Ayyar brings something fresh to the fantasy genre, a unique voice that reflects the heritage, values, and imagination of the region.
The film’s reception at festival sparked excitement among viewers and critics alike, with many praising its production quality, storytelling depth, and the ambition to create a homegrown cinematic universe.
