Muhammad Arshad
It was a cold windy evening of 10th November when I landed at HeydarAliyev International Airport to attend the UN climate summit, the 29th Conference of Parties (COP 29), in Baku. The cultural diversity of the city was captivating and everyone in the entourage was spellbound. Though my cognitive communication patterns were challenged to see the blend of languages and customs there, my curiosity led me to observe the behaviours around me with an open mind. Perhaps I was eager to align with the new environment.
Baku, Azerbaijan’s vibrant capital, was abuzz with activity as the COP29 attracted over 78,000 foreign delegates. At least 3000 volunteers were there to look after the galaxy of professionals, development practitioners, policy makers, and guests. These volunteers, selected for their foreign language proficiency, were entrusted with the tasks of guiding the delegates and offering hospitality services. Their role was far more than merely directing the participants of the summit since they served as the bridge between global cultures, ensuring smooth interactions across various languages … all while upholding the theme of sustainability and climate action. They underwent extensive training and were prepared for various roles across 17 departments, including accommodation and logistics. Their training was not only limited to mastering languages, but also encompassed a deeper understanding of climate change issues from long-term shifts in temperatures and weather patterns to climate action and finance. This was in fact central to the event’s mission and debates held there. However, it was their behavioural reflections — how these volunteers communicated nonverbally — that truly captivated my attention.
A study finds that over 70% of communication is nonverbal, and at COP29, these volunteers proved it true. They demonstrated body language, such as uncrossed arms and relaxed postures, signaling approachability and confidence. Their animated facial expressions and
enthusiastic postures communicated excitement and readiness, making every interaction feel genuine and personal.
They skillfully used hand gestures to emphasize points and express emotions, especially when language barriers arose. Through their nonverbal communication, these volunteers helped bridge the
divide between people of different cultures, making the summit a more inclusive and engaging experience for all. Smiling, nodding, and maintaining eye contact were key elements of their interpersonal communication skills and strategies, fostering a welcoming atmosphere. These simple gestures conveyed positivity and respectfully, creating an environment where delegates felt heard and valued.
One of the most striking aspects of the volunteers’ behaviour was their ability to adapt their nonverbal cues to accommodate the diverse backgrounds of the participants. Cultural nuances were at the forefront of their interactions, allowing them to engage guests in a manner that ensured clarity and mutual respect. Their animated facial expressions and enthusiastic postures communicated excitement and readiness, making every interaction feel genuine and personal.
The COP29 provided an opportunity to Azerbaijan to showcase not only its commitment to global climate action but also its dedication to fostering positive, culturally sensitive interactions on a global scale. The volunteers’ behaviour played a pivotal role in shaping the experience of every guest, leaving a lasting impression that went far beyond the conference itself.
As I returned to Pakistan, I carried with me not only memories of the breathtaking landscapes of Baku and its remarkable people, but also the warmth and hospitality of the volunteers. Baku, often referred to as the “City of Winds,” is a place where the cool northern Khazri winds of the Caspian Sea meet the warmth of the southern Gilava breeze — a
fitting metaphor for the welcoming, balanced, and sincere spirit I encountered during my stay in Azerbaijan. This experience has left an indelible mark on my soul, which connected me to the volunteers of this great nation forever.
(The writer is a climate communication analyst based in Islamabad. He can be reached at: mediacares@gmail.com)
